Why Do It?
[1] Connect with fellow practitioners regarding current issues, as well as issues on the horizon
Participate in a larger dialogue about issues facing the profession, such as the changing nature of practice, the relevancy of architects, and the decline of licensure.
[2] Share innovation and best practices among design firms
Be part of a network that fosters new ideas, documents creative solutions, and contributes to the collective body of profession-related knowledge (er applications for sustainable building projects, integrated project delivery and more).
[3] Be recognized as a “voice” in the profession
Advocate for the value of architects, architecture, and design in public discussions.
[4] Become part of the Web 2.0 with a lasting voice and create an online brand for yourself
Brand your firm and professional profile on the web by writing and publishing, making your name searchable to millions.
[5] Increase your professional credibility
Be recognized as a thought leader on a specific topi.c and challenge existing assumptions regarding design matters.
[6] Lead conversations about the built environment
Provide your unique insight and help position architects as knowledgeable contributors on a wide range of issues, from urban planning, to redevelopment, to sustainability.
Maximize your professional development, as well as your AIA membership, by connecting with others who share your interest.
How to Do it?
Visit aiacc.org and dick on http://aiacc.org/article-topics/. Pick a topic (link to our list) to write about. Choose from many ideas that need your professional expertise and input.
[1] Write an article, 250-500 words
Be concise—the first 75 words of the piece will be the “introduction” to your article and most prominently featured
Provide links for more information
Include images, graphics, illustrations whenever possible
Use quotes when you can
Remember the 5 W’s of journalism in the first paragraph (who, what, when, where, why)
[2] Submit your article online. It will be reviewed, edited for punctuation), and posted. You will receive notification once it is online.
[3] Any questions? Contact Lori Reed at lreed@aiacc.org or (916) 642-1712.
Remember, it’s FREE advertising!
Originally published 1st quarter 2011, in arcCA 11.1, “Valuing the AIA.”
