[Originally published 2nd quarter 2001, in arcCA 01.2, “Housing Complex.”]
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You may have seen the gorgeous book of Julius Shulman’s architectural photographs, Modernism Rediscovered, recently published by Taschen. It turns out that Mr. Shulman, for his part, has seen the most recent issue of arcCA. Reading the article in that issue on Harwell Hamilton Harris’s Havens House, with the photos by Man Ray, he was prompted to call up Weston Havens. The upshot is that Mr. Shulman, at age 90, recently joined Mr. Havens, age 98, for coffee in the house that Mr. Havens commissioned and profoundly influenced and in which, sixty years later, he still lives. Which is ultimately what magazines are for: to bring good people together over a cup of coffee.
If such encounters are one way to judge the success of a magazine, another, of course, is to listen to what people say about it. Most of what people have been saying lately about arcCA has been gratifying. Some voices, however, lament the intrusion of advertisements. Everyone understands, of course, that advertising provides both income to the magazine and information to the readers. There is, however, a less obvious benefit. It has been pointed out to me that if you sell someone an ad for the Fall issue, you damn well better put out a Fall issue. Consequently, advertising may be the force that makes a truly quarterly magazine out of what has long been one in name only. It is a good discipline for those of us who work to deadlines or not at all.
The goal of our advertising is to make arcCA self-sustaining, no longer dependent on the AIACC’s dues-based budget. We’re not there yet. A painless way to support the magazine would be to show it to vendors and consultants whose products and services you value. They are the folks we most want to advertise.
Another painless—indeed, comfy—way to support arcCA is to buy one (or several) of our handsome, long-sleeved, black t-shirts. All proceeds go to our graphic design budget. ELS donated the shirts and the printing, and the following firms have contributed to our effort by buying bundles of them. Thanks to these firms and to the many individual purchasers, as well.
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20 Shirts
Anshen + Allen Architects
10 Shirts
AC Martin Partners, Inc.
Ai
ARUP
BAR
Carrier Johnson
DES Architects
EHDD Architecture
EQE International
Field Paoli Architects
Form 4
Forell/ Elsesser
Hansen- Murakami- Eshima
Heller Manus Architects
Jordon Woodman Dobson
Leddy Maytum Stacy
Lee, Burkhart, Liu, Inc.
MBT Architecture
Michael Willis Architects
Moore Ruble Yudell
Ottolini Booth & Associates
Quattrocchi Kwok Architects
Ratcliff Architects
Rockefeller/Hricak Architects
Rutherford & Chekene
Sandis Humber Jones
Sasaki Associates
Structural Engineers
Association of No. California
Studios Architecture
SWA Group
V B N Architects
Williams & Paddon
Zimmer Gunsul Frasca
5 Shirts
AZ Architecture Studio
Andy Neumann Architect
Fernau & Hartman
Glass Associates
Gordon M. Chong & Part ners
Kappe Architects
Lionakis Beaumont
Lyndon-Buchanan Architects
MTW Group
Paulett Taggart Architects
RMW Architecture
Suisman Urban Design
Turnbull, Griffin & Haesloop
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